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Social media marketing (SMM) is evolving from an isolated tool to a multidimensional source of marketing intelligence for an ever-increasing and ever-expanding audience, with over 80% of consumers reporting that social media especially influencer content significantly impacts buying decisions across industries.
- For context, as of Dec 2019, total worldwide population is 7.8 billion.
- The internet has 4.54 billion users.
- There are 3.725 billion active social media users.
- On average, people have 7.6 social media accounts.
- The average daily time spent on social is 142 minutes a day.
Social media marketing, sometimes referred to as digital marketing or e-marketing, is the practise of promoting a company's products and services using the medium of social media, such as Facebook, Twitter and LinkedIn.
Additionally, social media marketing (SMM) features purpose-built data analytics that allow marketers to track the performance of their efforts and uncover even more methods to communicate with clients.
Social media has become an increasingly important tool for marketers, and they're always modifying their plans to better capitalise on the advantages it may provide.
Using social media and social networks like Facebook, Twitter, and Instagram, Google , social media marketing (SMM) is used to sell products and services, engage with current customers, and reach new customers.
Connection, interaction, and data about customers are three of the most important aspects of social media marketing, all of which social media excels at.
With social media, businesses may now influence customer behaviour through content promotion and the extraction of personal data that makes their messages resonate with their audience members.
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